Posts Tagged ‘Packaging Photography’

Food Photography Tips, Part III.

February 26, 2008

Part III – The Continuation of the Composition of Food Photography

Today I’ll be covering Focus and the Message.

1. Focus

There are 2 types of focuses:

a. Limited Focus – Photos with an ‘artsy’ feel

When I took a photo of this Colourful Kueh Lapis, I wanted to focus specifically on one Keh’s multiple layers. Such photographs are used more in Naked Food Photography.

b. Maximum Focus – Photos including display components

I’m not sure if this is the best example, but it does show many different Chinese dishes that my Grandmother cooked for dinner. You can see her (at the top of the photo) pointing to the food and encouraging us to start eating. Such photographs are used more in Packaging Photography, which allows the photographer to showcase an array of items like a different food products distributed by a particular company. For example, Procter and Gamble.

2. The Message

What is the message you want your photographs to bring across to your viewers? Do you want people to see your food as “I so got to get myself some of that now!” delicious, sweet, soft, hard, sour or even mysterious? Here are some of my examples.

The message: Fresh and naturally sweet strawberries.

The message: An absolutely scrumptious pasta dish.

The message: Artificially and sinfully sweet donuts, that are incredibly delicious.

The message: Unusual Durian Chee Chong Fun, only for the adventurous and not for the faint-hearted.

I hope you’ve all learned something today. 🙂 More tips coming up tomorrow.

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Food Photography Tips, Part I.

February 24, 2008

Part I – Types of Food Photography

I attended a food photography lesson last Friday, organised by the Singapore Management University‘s Visual Arts Society (SMUSAIC). This society was formed by members with an interest in photography, digital imaging and cinematography.

With the permission of Kejie and Gabriel (the two student instructors), I am going to do a series of tips on food photography which I picked up from their class on my blog. Let’s all strive to capture the gorgeousness of food in our photography. 🙂

Today I’ll be covering the different types of food photography.

There are 3 types of food photography:
1. Packaging Photography
2. Naked Food Photography
3. Display Food Photography

1. Packaging Photography

This is one of the toughest types of photography. It is the responsibility of the photographer to create a 3-dimensional effect out of boxes, sachets of packets of chips, etc. One tip would be to tilt to packages at different angles before taking the photograph.

2. Naked Food Photography

Naked food photography simply means food that is out of a package and is styled. There is usually only one or at most two components in this type of photography. This type of photography is great for beginners with compact cameras.

3. Display Food Photography

Display food photography simply means that the photograph showcases a range of components. It could be a set meal with drinks and dessert or perhaps different types of food that used a particular ingredient, etc.

The most important thing before you plan to photograph food is to settle on your objective. Ask yourself, what do you want your photo to portray and which type of photography would suit that objective the best?

My personal favourite is Naked Food Photography. I love taking close up shots so that my viewers can almost touch and smell the food. In my opinion, the ability to do that is what sets great photography apart from good photography.

Here’s a behind-the-scene video on food styling and the hard work that goes into food photography.